Dr. Spencer will often tell his patients, “The best toothpaste is the one that gets you to brush your teeth twice a day!” Several kinds of toothpaste will be equally effective for you, so choose one with a nice flavor.
He recommends that whatever toothpaste you select, that it contains fluoride. This is the one active ingredient that has been shown over and over again to fight cavities. Another criterion you can use is to look for the ADA Seal of Acceptance. The American Dental Association has identified these products as being effective at what they claim to do.
For people who have sensitive teeth, Dr. Rowan recommends using a toothpaste for sensitive teeth. Most of the major toothpaste companies have a “sensitive” formulation. The active ingredients are the same across brands, so again, find one that you prefer and try it out! Toothpaste for sensitive teeth is pretty effective at reducing the amount of sensitivity, but it takes time to work. You should expect to use the toothpaste for at least three weeks before you notice a difference.